Mike Magnuson and Jeff Cassidy have launched the Mike It Up podcast. It's a data-driven nerd fest dedicated to the mattress shopping journey. Read More
Mike and Jeff share proprietary metrics from GoodBed.com data that illustrate how mattress shopper preferences and behavior have shifted since March 2020. Read More
Mike and Jeff highlight three huge existential threats facing the mattress industry today. Read More
Mike and Jeff start an industry-wide conversation about mattress return policies. They make the case for why trouble looms on the horizon, and why a change to current practices will ultimately be needed. Read More
Mike and Jeff break down the biggest areas of opportunity for brick & mortar mattress retailers to adopt the tactics that have proven most critical in driving the market share gains of their online counterparts. Read More
Mike and Jeff talk strategies, principles, and more with Larry Miller—founder and CEO of Sit ’n Sleep, the largest mattress retailer in southern California. Read More
Mike and Jeff dive deep into the numbers from the Better Sleep Council’s recently released consumer survey about mattress shopping behavior during COVID — uncovering some faulty and misleading conclusions in the published results, while also identifying some valuable and credible take-aways from the research. Read More
Mike and Jeff map out a future for brick and mortar mattress retailing and Magnuson explains his strategic framework for brick and mortar retailers Read More
Mike and Jeff finish breaking down the three key existential threats facing the mattress industry. Read More
Mike and Jeff continue their discussion of mattress return policies, proposing a framework. They layout ideas for a sustainable “utopian return policy." Read More
In this week’s Mike It Up podcast, Jeff and Mike sit down with Purple CEO Joe Megibow as he shares deep insights about the confluence of data and action, building and maintaining consumer trust, and Purple’s plans for the future. Read More
While the lines between online and traditional brands continue to blur, the strategies employed by the players in these categories haven’t necessarily followed suit. Read More