Mike Magnuson and Jeff Cassidy have launched the Mike It Up podcast. It's a data-driven nerd fest dedicated to the mattress shopping journey. Read More
While the lines between online and traditional brands continue to blur, the strategies employed by the players in these categories haven’t necessarily followed suit. Read More
Just for fun, Mike and Jeff take a look back at some of the most memorable national advertising campaigns that have come from mattress brands over the past 20+ years, highlighting the ones that they think stand the test of time. Read More
In this episode, Jeff and Mike discuss the costs and benefits of product “innovation" in the mattress category, revealing some key insights derived from consumer surveys that GoodBed has done on this topic. Read More
Seth Basham is in as good a position as anyone to see where the mattress industry is headed. As an... Read More
Mike and Jeff dive deep into the numbers from the Better Sleep Council’s recently released consumer survey about mattress shopping behavior during COVID — uncovering some faulty and misleading conclusions in the published results, while also identifying some valuable and credible take-aways from the research. Read More
Mike and Jeff talk strategies, principles, and more with Larry Miller—founder and CEO of Sit ’n Sleep, the largest mattress retailer in southern California. Read More
In this week’s Mike It Up podcast, Jeff and Mike sit down with Purple CEO Joe Megibow as he shares deep insights about the confluence of data and action, building and maintaining consumer trust, and Purple’s plans for the future. Read More
Jeff and Mike catch up with Casper co-founder and CEO, Philip Krim and chat about how Casper has navigated the uncertainty of the pandemic, highlight some of the most interesting segments of the evolving sleep ecosystem, and discuss Casper’s new Snow cooling technology and how it fits into future product strategy. Read More
In this episode, Jeff and Mike talk to Stewart about the digital transformation Gardner-White has undertaken over the past decade, how the pandemic-driven “nesting trend” has changed the way people see their homes going forward, why diversity matters in the furniture industry, and what it’s like to see your largest competitor file for bankruptcy…twice in the same year. Read More
Since November, people have been asking us for our opinion on the rumor of Tempur Sealy acquiring Mattress Firm. In... Read More
Mike and Jeff share proprietary metrics from GoodBed.com data that illustrate how mattress shopper preferences and behavior have shifted since March 2020. Read More