Dawn House Living President Gui Peres talks about why the new Dawn House line has been successful and what the future of health and mattresses looks like. Read More
Retailers need to be ready to talk to customers about revenge bedtime procrastination and explain what we know about it. Read More
Millions of mattress myths are swirling around the internet and they’re impossible for retailers to police. But what happens when a shopper comes into your store asking about product quality differences, brands, and buying online beds. Read More
The FAM gets the scoop on two new American Mattress stores than recently opened in Florida. Read More
We’re big fans of driving store traffic—and we have several articles to prove it. We often talk about how to get people in the door but don’t talk enough about the actual in-store events. Here are four simple tips for creating retail events that will drive more sales. Read More
Check out The FAM’s “The Sleep Store of the Future” report to learn more about how you become an RSA that’s also a consumer’s source for sleep knowledge. Read More
Motivate yourself like a super bowl champion.
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In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history. Read More
When your reviews support what you’re trying to say about your business, that’s when you are on your way to building a successful brand. Read More
Good salespeople are always prepared to answer customer questions, but the most successful RSAs are the ones who ask great questions. Read More
Bad news for those tired of hearing about the need for up-to-date, user-friendly websites that tie the online experience to the store—they’re only becoming more important. Read More
There’s a new focus on health in the bedding and mattress industry—and it’s not going to slow down anytime soon. ... Read More