Blind adventurer Erik Weihenmayer delivered the opening keynote for Nationwide Marketing Group’s PrimeTime show in Phoenix on February 6 and shared a powerful message with attendees about how to use challenges and adversity to propel their businesses to new heights. Read More
Every good mattress salesman knows that the business is just not about sales and margins, but actually helping people sleep better so they can live healthier lives. Read More
If you haven’t started planning Memorial Day, don’t worry, there’s still time. With the holiday coming up in just over a month, The FAM reached out to a few mattress industry executives to see if the holiday is still important and talk about how it’s marketed in the industry. Read More
There are three main reasons you really need to be on TikTok and ignoring them could hurt your business in the future. Read More
At a time when worker shortage is at an all-time high, it’s more important than ever to make sure your employees are happy at work. Read More
We’re big fans of driving store traffic—and we have several articles to prove it. We often talk about how to get people in the door but don’t talk enough about the actual in-store events. Here are four simple tips for creating retail events that will drive more sales. Read More
With summer here, retailers have the perfect chance to bring in customers with community-based events that can build brand recognition. Read More
Quick: Without Googling it, how long has Purple Innovations been around? It may surprise you to know that the company formed more than 25 years ago and started out making wheelchairs. When people wanted comfier seats, the founders used the same gel grid technology that would later be used in their mattresses. Read More
The FAM outlines some important things you need to know about the e-commerce world. Read More
As the temperatures drop and customers head out to do their holiday shopping, retailers have the perfect opportunity to plan community-based events that can build brand recognition, bring people into your store, and offer people in the local area a fun activity. Read More
Good salespeople are always prepared to answer customer questions, but the most successful RSAs are the ones who ask great questions. Read More
Football. Halloween. Leaves changing colors. Who doesn’t love fall? As the weather cools and people venture out to do their... Read More