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Hey Fam, It’s Adrienne!
Would you consider financing sexy? Well, we do. This week on the Dos Marcos Podcast, Craig Leffew, VP of Sales for Koalafi, talks the biggest mistakes retailers make when it comes to financing and how they can make financing frictionless.
Ticket to Dream is celebrating over 6,000 foster grads! Make sure you read through to see how you can encourage the next generation with its Card for Grads program.
Plus, did you know that warehouses and club stores still dominate on price for certain items? It’s true, check out what they are and learn what you can do to compete.
Have something to share? Text our Podium number at 843-627-2672.
Dos Marcos Show
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How to Deliver Frictionless Financing: Koalifi’s ‘Never Say No’ Motto
Who can relate to a lost sale simply because a customer didn’t qualify for financing? Far too many retailers are losing out on sales and lease options simply because they don’t use Koalafi (pronounced “Qualify”). Check out this episode with Craig Leffew, Vice President of Sales for the company, to learn how they’ve managed to never say no to a customer and how that can benefit you!
Listen and subscribe to the Dos Marcos Show on:
Research
Warehouse Clubs and Department Stores Dominate These Price Points
Our research with Nationwide Marketing Group showed that nearly a third of recent buyers spent $500 – $999 and 74% of that business went to Warehouse Clubs and Department stores.
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Sleep shops did well above $1,000, ranking as a top buying location for products in the $1,000 – $1,999 range. Furniture stores didn’t appear in the top two of any price band until the above $2,500 where they ranked number two.
Where should you try to compete? Many retailers have moved up market and are working to sell premium priced products. That’s where the margin lives and that’s where your business can grow. You need to be prepared to sell higher end products by evaluating the entire experience you’re creating. From the parking lot to the back dock, make sure you create what’s expected when someone is spending more than $2,000 on a bed. And when you know what they’re expecting, blow their minds with something surprising and delightful!
Hungry for more useful data? Get the full report for free when you become a FAM+ Member, brought to you by Nationwide Marketing Group!
Mattress
Get Your Piece: 1 Billion Hours of Video Watched on Youtube Every Day
Around 2015, Facebook changed its News Feed ranking system to weigh videos more heavily than links. Then in 2017, MTV announced it was “pivoting to video.”
Are you in on this action? If not, you should be.
People
Ticket to Dream Aims to Celebrate 6,000 Foster Grads
For youth in foster care, only 50% graduate from high school—and only 3% graduate from college.
That’s why graduating high school or college is such an important milestone for kids in foster care.
Ticket to Dream Foundation, a non-profit that helps foster kids across the country, just launched their 6th annual Cards for Grads campaign to celebrate and acknowledge the success of this year’s foster grads, rooting them on for their next steps into adulthood.
What’s the FAM Into?
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Alex is reading…
“Epiphany of the Long Sun,” the second book in a science fiction series by author Gene Wolfe that imagines otherworldly religions, creatures and false gods. So far so good!
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Quinn is listening to…
J.J. Cale, Lord Huron, and of course, Stevie Nicks.
Sponsored
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Fake photo alert!
This appears to be a super-stylish modern living room—and it is—but it’s entirely photorealistic imagery. And it’s cheaper to produce than traditional photography [rejoice 
].
Who is responsible?
Whether you want a cabin in the woods or a penthouse in New York, you’ll get high-quality images that look like real photography.
Follow Us on LinkedIn
Stay connected! Follow The FAM on LinkedIn for industry conversations, insightful discussions, and more.
Fun & Folly
How does switching the clocks jack up our health? Freakanomics weighs in!
This waterlogged cutie catches a free ride back to the trees.
Happy Birthday to the iconic Bette Davis! She was born in 1908!
Have you ever noticed…the Mona Lisa has no eyebrows!
Foot Traffic Drivers
Need helping getting more people to your store?
Here’s an idea…
Have Seasonal Products in Your Store
Keep a small quantity of seasonal-only items in your store. Stock patio furniture, outdoor umbrellas, planters and fountains. In the summer, expand into swings and tables and other outdoor furniture that will help your customer create an outdoor living oasis! If the last year has taught us anything it’s that people want to enjoy their living spaces, so help them bring the indoors, outdoors!
Take it one step further and partner with local nurseries and landscape artists and create some strategic classes to help people get creative in knowing how to decorate an outdoor space with plants and furniture. Sometimes it’s not a matter of whether people want to create an aesthetically pleasing outdoor space, it is that they simply don’t know how or where to start. Make it easy and become a one-stop shop!
On the hunt for more foot-traffic-driving ideas?
Pick up a copy of Kinsley and Quinn’s #1 Amazon bestselling book, “Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love with Your Store.”
Amazing Sponsors
Retailers Love Englander. For more than 125 years, Englander has been making mattresses you’d recommend to your mom. See what real retailers have to say in these videos.
The Queen Loves Us. Sure, Prince Harry and Megs are on the outs with the Royal Family, but the Queen still loves Spink & Co. Their farm-to-bedroom luxury mattresses are fit for the Queen and ready for your retail floor. Find out more about how they grow luxury beds.
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